Tim Schmoyer

Founder, Video Creators

In 2006 Tim was dating a girl in graduate school and wanted to introduce her to his family across the country. He had just heard of a website called YouTube and figured videos would be a perfect way to do it. Today we would call them vlogs, but back then it was just being awkward in public with a camera as he went out to dinner, to the park, and hung out playing video games with his girlfriend.

But then other people started watching, which freaked him out a bit, so he started digging into YouTube to figure out how these people were finding his videos, why they were watching, and what kept them coming back for more.

At the time he was a youth pastor because he loved seeing people’s lives changed. Few things energized him as much as seeing relationships thrive between teenagers and their parents, marriages healed, people leaving destructive habits behind them, and people’s faith deepening.

Later that year, Tim married his girlfriend and they quickly grew their channel to over 1 million people a month. He was seeing more stories of life change coming from what he and his wife were doing online than he had ever experienced in his full time job. He regularly heard stories of people who didn’t commit suicide because of videos he had made. Teens were changing their standard for the kinds of people they were dating and would one day marry. Others who were already married were heading towards divorce, but saved their marriages because of videos Tim and his wife had made. He loved it!

Tim thought, “I’m reaching my million people a month with a message that’s changing lives, but what kind of impact could I have on the world I could help others reach their 1 million people a month with their message to change lives?”

So, in 2011 he became the first creator to start training YouTube creators how to reproduce his results.

Today his company, Video Creators, has been featured by FOX, Forbes, BBC, and even by YouTube themselves. He’s done YouTube strategy for brands like Disney, HBO, Budweiser, eBay, Warner Brothers, Dave Ramsey, television stars, and new creators alike. His team at Video Creators has helped their clients organically earn over 14 billion views and 61 million subscribers!